Mary Lockrem, a familiar face in the Palm Springs radio scene, is making a move to Connoisseur Media's 98.5 The Bull (KDES-FM) as their new midday host. This transition marks a significant shift for Lockrem, who previously spent two and a half years as a morning co-host at KPLM, a part of The Big 106. With her new role, Lockrem aims to bring authenticity, joy, and a sense of community to the airwaves, a sentiment echoed by her colleagues at Connoisseur Media.
Lockrem's departure from KPLM in April 2025 was a strategic move towards a new challenge. Her appointment at 98.5 The Bull is seen as a strategic move by Connoisseur Media to strengthen their lineup and better serve the Coachella Valley community. The station's shift to locally originating programming from 6 am to 7 pm weekdays further emphasizes the importance of this hire.
The excitement surrounding Lockrem's arrival is palpable. Sommer Frisk, Regional Vice President, praised her authenticity, winning spirit, and passion for community service. Todd Violette, Operations Manager, highlighted her experience, personality, and genuine connection to the community, all of which will be evident in her daily 'On Air with Mary' show from 10 am to 3 pm.
This move is not just about filling a slot; it's about building a team of difference-makers. Lockrem's presence at 98.5 The Bull is expected to enhance the station's appeal and engagement with the community. Her ability to connect with listeners and bring a unique, authentic voice to the airwaves will be a significant asset.
As Lockrem steps into her new role, the anticipation is high. Her transition from KPLM to 98.5 The Bull is a testament to her versatility and the station's commitment to delivering quality content. The question now is how her new show will evolve and what unique contributions she will make to the Palm Springs radio landscape.
In my opinion, Lockrem's move to 98.5 The Bull is a strategic and exciting development. Her presence will undoubtedly bring a fresh and engaging dynamic to the station, and I'm eager to see how her show evolves and connects with the community. This is a significant step in her career, and I'm curious to see what new heights she will reach in her broadcasting journey.
